OUR APPROACH IS TO CREATE ‘CHANGE BY CHOICE’
What are we about? - Our purpose is to enable people to liberate & EXPRESS their humanity in all aspects of their lives
What do we deliver? - Radical Engagement / Cultural & Strategic Change / Leadership & Behavioural Change
How do we deliver? - OBJECTIVE ANALYSIS OF CHANGES NEEDED / Implementational Consultancy / Dynamic Coaching
What does the client get? - Ingrained Behavioural Change that delivers Measurable Results
IMPOSED CHANGE
AT ITS WORST, CHANGE IS KNEE-JERK, PIECEMEAL... AND IMPOSED
Change management is key. Where change was badly managed and imposed, staff could not accept the change. They said:
"There was little absorption of change. Constant change led to fatigue."
"Change was blocked because of poor leadership and weak teams."
"Not enough buy-in was created. Engagement was lip-service."
"Change just became an HR thing - all about behaviours."
"Fear, cynicism and politics led to more of the same."
"There was a lack of vision & strategic direction."
"It was just about systems and processes."
"The change was too top down."
'It all took far too long."
"Change was too rushed."
"Tried to do change on ourselves."
"Toxic relationships nipped change in the bud."
"Change was not role-modelled by senior staff/leaders."
"It was all too theoretical. What do individuals need to do differently?!?"
"It felt like we moved the furniture around, but nothing material changed."
"No clear outcomes, no endpoint in sight. So there were no clear results."
"There was lots of disruption, but very little actual change."
"It felt like the wheel was being reinvented."
Imposed change disrupts in unproductive ways. Contrast this with how we managed change at Ella's Kitchen, whose founder commended our change management for setting them up to continue their exceptional growth in "a better-managed and more focused way."
CHOSEN CHANGE
AT ITS BEST, CHANGE IS PLANNED, WHOLESALE... AND CHOSEN
Ella's Kitchen has grown rapidly and is now a $100m business. We helped manage the change their fast growth required such that it was not just chosen but also championed and lead by staff. We assisted with:
1. Vision: Developing and communicating a vision clearly and often, so everyone could see what the future held.
2. Power: Establishing a powerful guiding coalition, involving all those people who had a hold on the reins.
3. Engagement: Enthusing staff to choose to be agents of change by first nurturing mindfulness and then spotlighting the gap to be crossed.
4. Involvement: Organising volunteers to draw up and be advocates for a change manifesto. People support what they help create.
5. Measurement: Setting early-win and longer-term goals and validating progress promptly in line with their fast-response culture.
Ella's Kitchen subsequently won International Business of the Year at Growing Business’ 2011 Fast Growth Business Awards, and many other awards since. Their founder said that our work "gave him invaluable advice on creating a team, defining the roles you need, preserving your founding values and coping with rapid growth."
We call our method Change by Choice. It's a pragmatic tried-and-tested way of harnessing the chaotic energy of change, without suppressing the disruption that is a mark of real change.