A guide to changing a company by choice

WE DEPLOYED CHANGE BY CHOICE™ AT ELLA'S KITCHEN DURING FOUR YEARS OF GROWTH.

THis is what Paul Lindley, THEIR Founder and Chairman, had to say of our work.

I’m often asked how Ella’s became a $100M company within 7 years and recognised as a great British entrepreneurial success story, and the answer lies not only in the fantastic products we innovated and sell at the right price to the right people at the right time, but equally importantly it’s the trust we have earned from all our stakeholders that our mission is sacrosanct, and this credibility in turn motivates each stakeholder to meet the challenges of change and grow our business impact with energy and true belief.

Philip really understands the key constituents to managing change successfully, and demonstrated this whilst working with us at Ella’s over a four-year period, guiding us through the growth-led changes we faced.

He sets out in this book the methodology he used with us at Ella’s and writes in an engaging way, providing a logical roadmap, to encourage us to understand ourselves, to understand our colleagues, to meet our challenges and to manageably effect change.

I hope that like me, as you read through the book, you’ll find as much out about yourself as you do in how to manage change and inspire others. And if you do, this journey will help you be a better leader.

Paul Lindley, September 2016